SOCIAL CLUBS: the hot ticket item in 2024

Over the last 3 years, we’ve watched restaurants struggle. Some of the top dining rooms in the country have decided to close up shop. In LA alone more than 65 restaurants have closed their doors in 2023. 
“These are still unprecedented times, and some economic uncertainty remains, but resilience of the American consumer will continue to buoy spend in restaurants. Consumer confidence is still riding high, but Americans are gripping their wallets tightly headed into 2024, repeating the trading down behaviors of 2006–2009. In 2024, most restaurants outside QSR will see a decline in sales, and full service will also see a decline in frequency of visits.” – Lauren Fernandez, CEO, Full Course
All hail the new age millennial phenomenon, members only social clubs. Because members value experiences above all else, food and drink offerings add to this new twist in culinary experience. Social clubs are seen as places where members can partake in work-ready spaces coupled with activities for the patrons. It’s a new and improved immersive dining experience that is quickly catching speed in the culinary community. 

LOCALISM, is ringing in the New Year

Gone are the days of competing with the business next door. This year it’s all about collaboration. Team up with local vendors to create immersive dining experiences for your guests.
“I cook, you do flowers, and we love this local DJ. Let’s put on an immersive dining experience for our guests. We can find a venue who will host us. We’ll get an up and coming photographer to to photograph us, and in return we can connect them with our networks for added exposure. We can each reach out to our circles for 4x the exposure and we’ll throw an epic party.” 
Less stress. Less risk. More support. Win. Win. Win. 
Collaborating with other local businesses to create immersive experiences allows for innovation, fresh, creative concepts and community support. 

Operators get more thoughtful with their menus AND with service


“Restaurants got comfortable raising prices and were focused on invoices versus customers. Sales were up, so everyone was high fiving, but traffic was down, and margins were suffering. Operators have to be careful not to get to a pricing plateau where you leave people behind out of sheer economics. Indiscriminate pricing increases have sent traffic away, and when that becomes a secular trend, which it has, it teaches (operators) to be more thoughtful about menu, portions, mix, everything you can do besides that sticker shock, and I think we’ll see more of that.” – Kevin Burke, partner, Franchise Equity Partners

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Next up: Adaptability is your competitive edge. 
What does adaptability mean, and how can you strengthen it in your business life?
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Meet Molly Bravo, your fellow Entrepreneurial Spirit

 
I'm Molly Bravo, and just like you, I live and breathe the culinary world.

For years, I hustled hard—pouring everything I had into my business. But no matter how much time and effort I put in, I was drowning in financial struggles, managing constant chaos, and working seven days a week just to make ends meet. It felt like I was always one step away from losing everything.

In 2019, I hit rock bottom. After a grueling wedding season, I found myself facing massive refunds, and for the first time, I seriously considered giving up on my dream. I felt defeated, exhausted, and unsure if I had what it took to succeed.

But here’s the thing: I didn’t quit. Instead, I embraced the discomfort, sought help from experts, and learned how to run my business in a way that didn’t run me into the ground.
With time, dedication, and the right guidance, I completely transformed my business. 

Today, we’ve cut costs, streamlined our operations, and built a loyal team that allows me to focus on growing our brand and leading my company to new heights.

The reason I’m sharing this with you is simple: I’ve been where you are, and I know how overwhelming it feels. I created The Entrepreneurial Spirit because I want to help people like you—people like me—turn their struggles into successes.

If you're ready to reclaim your time, build a brand that reflects your passion, and finally create the freedom you’ve been craving, I invite you to join our community. Together, we’ll build your brand, tell your story, and share your vision with the world.

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